The growth and development of a legal practice's client base is central to its success. Growth, however, is entirely dependent on the nature and quality of that client base. The retention of existing 'good' clients and acquisition of new clients is at the top of any firm's 'must do' list. Many firms, however, fail to analyse strategically the nature of their client base let alone whether they are acting for clients in growth sectors of the economy or for clients who provide rewarding work for the members of the firm.
Whether it's a review of a team's client base or a wider review of the marketing options for the firm, there is hardly a sector in which I have not been active over the years and for which I can introduce appropriate tools and initiatives.